Sam Shaalan
Lead Product Manager — AI & Product-Led Growth
Product leader with 17+ years of experience bridging the gap between technical innovation and commercial scale. Proven track record of building 0→1 ventures, scaling 1→N platforms, and transforming service businesses into SaaS engines.
How I work
The areas where I add the most value:
Human <--> AI Collaboration System
Human-in-the-Loop, RAG Architectures, Genrative UI.
Product-Led Scaling
Viral Loops, Self-Serve Onboarding, 'Aha!' Moment Engineering.
Commercial Transformation
Service-to-SaaS Pivots, Unit Economics Optimization, Portfolio Rationalization.
Technical Innovation
Generative UI, Multi-Agent Systems, Synthetic Data Pipelines.
Career highlights
- Inventor of 'Educator-in-the-Loop': Architected the patent-pending AI framework that solved the 'Black Box' trust issue, unblocking government adoption.
- $22M Pipeline from Zero: Built the GTM motion for EduSofx, securing 5 pilots with leading ministries of education and institutions and proving the commercial viability.
- 1.8 Million + User Scale: Scaled TeacherKit to global dominance (#1 in 70+ countries) through organic Product-Led Growth loops.
- 70% Margin Flip: Transformed ITWorx from a low-margin services shop to a ~$5M ARR product business in under 2 years.
- Crisis Response: Led the COVID-19 PLG pivot, launching self-serve onboarding that absorbed a 300% demand spike without scaling support.
- 16x Engagement Lift: Deployed agentic AI workflows that outperformed traditional chat interfaces by 1600% in student engagement.
Experience
Co-Founder & Lead Product Manager - AIat EduSofx
2023 – PresentAI EdTech Venture (Pre-Seed)
I act as the technical and commercial architect for this AI venture, securing $500k in pre-seed funding. I identified that generic chatbots caused 'user paralysis' and failed government data residency requirements, leading me to pivot the product from a 'Wrapper' to a Multi-Agent AI System. To solve the 'Blank Page' problem, I replaced open-ended prompting with Agentic Workflows using Progressive Disclosure, where chat interfaces only appear *after* a specific task (e.g., 'Generate Quiz') is completed. On the backend, I architected a Hybrid Infrastructure featuring a Hierarchical RAG and Multi-Model Selector that routes sensitive data on-prem while routing complex reasoning to the cloud. I further secured the system by designing the 'Educator-in-the-Loop' framework, allowing physical classroom observations to deterministically steer the AI's persona, ensuring cultural alignment and solving 'Teacher Blindness.'
- $22M Commercial Pipeline: Unlocked B2G sales by proving we could operationalize National AI assets and guarantee alignment with local cultural values.
- 80% Success Rate (vs 5%): Achieved massive adoption in pilots by removing 'prompt engineering' friction and offering guided outcomes.
- 80% Cost Reduction: Designed a model selector that routes standard queries to cheaper local models, reserving expensive compute for complex logic.
Product Manager - Synthetic Dataat Visier
2022 – 2023People Analytics Unicorn
I led a cross-functional team of software engineers and data scientists to **Unblocked Enterprise Sales:** Shipped the Synthetic Data Engine, allowing sales teams to demo full platform power without exposing a single byte of real client PII.
- Improved Efficiency: Achieved 40% data processing efficiency by optimizing engineering workflows and data science hand-offs.
- Accelerated Deal Cycles: Delivered new feature sets that improved time-to-value, accelerating enterprise deal cycles by 20%.
- Cross-Functional Leadership: Navigated a complex matrix organization to align engineering and product priorities.
Senior Product Managerat ITWorx Education
2019 – 2021Post-Acquisition Integration & Scale
Following the successful acquisition by Yas Holding, I led the post-merger integration strategy, reporting directly to the Group CEO. My mandate shifted from 'turnaround' to 'scale,' focusing on unifying the platform architecture and capitalizing on the COVID-19 remote learning surge.
- Led Post-Merger Integration: Consolidated product strategy across the group, aligning the acquisition roadmap with the $4B parent company's vision.
- Executed PLG Pivot: Launched self-serve onboarding during COVID, capturing massive remote learning demand without scaling support headcount.
- Platform Consolidation: Architected a 'Unified Core' reducing backend redundancy by 80% and allowing K-12/Corporate products to share infrastructure.
Product Turnaround & Portfolio Strategy
I was hired to fix a failing portfolio bleeding revenue. I first executed a deep turnaround for the 'Project Blue' (LearningCurve) product line, and subsequently rationalized the broader 13-product portfolio to execute the exit strategy.
- Flipped Revenue Mix: Aggressively shifted the P&L from 70% Services to 70% Product ARR, reaching ~$5M ARR.
- Saved the Product Line: Transformed LearningCurve from a 'kill candidate' to a growth driver, closing 10 enterprise deals in 2 months.
- Secured Exit: Provided the strategic narrative and operational efficiency that justified the acquisition valuation.
Lead Sales Engineer / Architectat ITWorx Education
2015 – 2019I served as the technical bridge between Engineering and Sales for high-stakes government and enterprise deals. I drove opportunities from leads to closure taking the lead in translating requirements to technical specifications, presenting solutions, and consulting clients, with a win ratio of 21% and closing multiple enterprise deals. Guided the organization growth and expansion, expanding the partner base to 20+ partners, driving ARR to $10M and expanded the sales engineering team to 6+ personnel.
- Scaled ARR 5x: Drove revenue from $2M to ~$10M through technical leadership in tenders.
- Built Partner Channel: Enabled Microsoft and HP partners to sell autonomously across North America.
- Grew the Partner Ecosystem: Expanded the partner base to 20+ partners, driving ARR to $10M.
Product Managerat TeacherKit
2014 – 2015Mobile-first Intrapreneurship
I led the 0->1 journey of TeacherKit with 2 software engineers for this mobile-first education ecosystem in a classic intrapreneurship role. Grew the app to 1.8+ million users and 500,000 MAUs making the app one of the most downloaded education apps in the world and topping the charts in 70+ regions and categories.
- Increased Retention: Implemented growth loops that delivered an 18% increase in 7-day retention.
- Validated SaaS Model: Launched first paid features with a 12% conversion rate in week one, moving from free to subscription-based.
Early Engineering & Sales Engineering Career
Senior Sales Engineer at ITWorx (2012 – 2014)
Technical lead for $20M Abu Dhabi Education Council deal; bridging the engineering-sales gap.
Senior Software Engineer at ITWorx (2008 – 2012)
Developer for SharePoint learning portals; focused on enterprise software lifecycles.
Associate Software Engineer at IBM (2007 – 2008)
Focused on software development best practices and enterprise systems.
Fractional & Consulting
Entrepreneur-in-Residence at Antler
2025Toronto Cohort 8 (<1% acceptance)
Selected for the Toronto Cohort 8 (<1% acceptance). I focused on rapid validation of venture concepts, identifying non-viable ideas early ('1Endpoint', 'BadCop') to avoid sunk costs.
- Won Design Sprint: Led team to win cohort-wide prototyping competition ('BadCop').
- Executed 'Kill' Decisions: Deprioritized concepts after rigorous market sizing.
Transformation Consultant at Mimar Group
2024 – PresentFractional CDO
Acting as fractional CDO for a multi-national engineering firm. I am defining the group-wide digital adoption strategy and leading the ERP/AI rollout.
- Established Transformation Office: Created governance for digital initiatives across subsidiaries.
- Leading ERP & AI Rollout: Orchestrating Odoo implementation and generative design workflows.
Advisor / Consultant at oktopi.ai
2020 – 2021EdTech Startup Advisory
I advised this EdTech startup on product strategy, go-to-market positioning, and market segmentation during their early growth phase.
- Defined GTM Strategy: aligned product roadmap with target market segments.
- Refined Product Vision: Advised leadership on feature prioritization for the education market.
Athletic Leadership
World Champion Speedball Athlete & Coach
1998 – 2018- 5-time World Champion and 7-time International Club Champion.
- 9 years coaching experience, building high-performance teams.
- Founded Speedball Canada: Established the sport in British Columbia.
Education
Intellectual Property & Awards
- Patent filing - In Progress: 'Educator-in-the-Loop' AI Interaction Model
- Winner: Antler Design Sprint (2025)
- Mentor: UBC BizTeck ProduHacks (2023)
- Winner: Google UBC Hackathon (2022)
- Speaker: L&D Hub Conference (Digital Transformation in Learning) (2021)
- Speaker: 'Fighting Violence Against Women Using Technology' Hackathon (2021)
- Speaker: StartEgypt 'Ideas to Products' Workshop (2020)