Shaalan.
MAKING AI USEFUL TO HUMANS

I build AI products that solve real problems. Then I make them survive contact with reality.

Hi I'm Sam,I’m a PM who blends customer obsession, AI technical depth, and product-led growth to ship products that get adopted and keep working after launch. I sit between engineering, customers, and commercial reality, and I’m allergic to β€œAI demos” that collapse the moment real users show up.

We’ve somehow decided the future of work is people staring at a blank chat box, trying to figure out how to talk to the machine to get it to freakin' work. That’s not collaboration. If someone calls that β€œ10x,” their math is not mathing.

AI should, however, understand the human's context and jobs-to-be-done and - with human oversight and direction - finish tasks. AI handles recall, synthesis, and execution.

Problems-first:Find the real constraint, then ship the smallest workflow that changes behavior.
Collaborator, not chatbot:Task-first AI with structure, context, and guardrails built into the experience.
Survives at scale:Evals, monitoring, cost/latency budgets, and reliability as product requirements.
Sam Shaalan Picture

Recent outputs from the intersection of AI & Product

Featured Work

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AI / UX
Solving The 'Blank Page' Problem for Educators and Students

"It is not about AI; it is about decreasing cognitive load."

Pivoting from generic Chatbots to Agentic Workflows to solve user paralysis.

Key Insight

Users don't want a blank text box; they want a guided outcome.

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Product / AI
Grounded, Safe, Culturally Aligned, and Scalable AI for Education

"AI that can be managed, free from vendor lock-in. auditable, aligns with local curriculum and cultural values."

Building a $22M AI Pipeline by creating an enterprise-grade AI Orchestration layer.

Key Insight

To sell AI to governments, you don't sell 'magic'; you sell 'control'.

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Human <-> AI Collaboration
The 'Educator in the Loop' Patent

"AI unlocks the ability to keep the educator in the steering wheel."

Inventing a mechanism to establish an educator, AI, student collaboration loop that extends the educator's influence into the digital space and improves learning personalization and student outcomes.

Key Insight

True safety isn't just filtering bad words; it's keeping the human educator in the steering wheel.

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Featured Work

2025

πŸ† Winner, Antler Design Sprint ('BadCop')

πŸ“œ Patent filing in-progress: Educator-in-the-Loop (EITL) AI Model

πŸš€ EduSofx reaches $22M Pipeline Milestone

πŸ¦„ Selected for Antler Toronto (Cohort 8) β€” Top 1% of applicants

2024

πŸ’° EduSofx raises $500,000 in pre-seed funding

πŸ”„ Pivoted EduSofx to 'Agentic Workflows' (LearningBuddy)

πŸ“ˆ Achieved 80% Student Success Rate in University Pilots

πŸ› Led Digital Transformation Strategy for Mimar Group

2023

πŸ‘Ά Co-Founded EduSofx (AI for Education)

πŸš€ Founder, Speedball BC (0 β†’ 5,000+ participants in one summer)

🀝 Mentor, UBC BizTech ProduHacks

2022

πŸŽ“ Completed Master of Business Analytics (MBAN) - UBC Sauder

πŸ₯‡ Won Google UBC Hackathon (Winning Dashboard Design)

πŸ›‘ Shipped 'Synthetic Data' Engine at Visier

2021

✈️ Relocated family to Vancouver, Canada πŸ‡¨πŸ‡¦

πŸ—£ Speaker, L&D Hub: 'Digital Transformation in Learning'

πŸ’ͺ Guest Speaker: 'Fighting Violence Against Women with Tech' Hackathon

2020

πŸ’Ό Led Product Due Diligence for Yas Holding Acquisition ($4B Portfolio)

🎀 Workshop Lead: 'Ideas to Product' for StartEgypt (~200 attendees)

🌱 Mentor for Flat6Labs & StartEgypt Accelerators

2019

πŸ“ˆ Scaled ITWorx Education to $5M ARR (70% Product Mix)

πŸ’€ Killed 8 'zombie' products to focus resources on the top 5

2016

πŸ‘Ά Welcomed my second daughter

πŸ“± TeacherKit hits 1.8M Downloads globally

2015

πŸ“± TeacherKit hits 1M Downloads globally

✈️ Relocated to Dubai, UAE πŸ‡¦πŸ‡ͺ

πŸ’° Monetized TeacherKit with in-app purchase (12% Conversion Rate Week 1)

2014

πŸš€ Launched 'TeacherKit' β€” My first B2C Intrapreneurship

ITWORX Education Spinoff from ITWORX

πŸ’‘ Pitched mobile strategy to C-Suite and secured greenlight

2011

πŸ‘Ά Welcomed my first daughter

πŸ† Won 5th Gold Medal β€” Speedball World Champion

πŸ€΅πŸ»β€β™‚οΈ Got married to my other half.

Companies I've Worked With

EduSofx
Mimar Group
Mimar Architecture & Engineering
ITWORX
oktopi
GEMS Education
Ministry of Education - KSA
Talemia
Mohamed Bin Rashid Global Initiatives
EduSofx
Mimar Group
Mimar Architecture & Engineering
ITWORX
oktopi
GEMS Education
Ministry of Education - KSA
Talemia
Mohamed Bin Rashid Global Initiatives
EduSofx
Mimar Group
Mimar Architecture & Engineering
ITWORX
oktopi
GEMS Education
Ministry of Education - KSA
Talemia
Mohamed Bin Rashid Global Initiatives

Let's Connect

I'm always open to discussing new opportunities, product ideas, or just nerding out about AI.