I build AI products that solve real problems. Then I make them survive contact with reality.
Hi I'm Sam,Iβm a PM who blends customer obsession, AI technical depth, and product-led growth to ship products that get adopted and keep working after launch. I sit between engineering, customers, and commercial reality, and Iβm allergic to βAI demosβ that collapse the moment real users show up.
Weβve somehow decided the future of work is people staring at a blank chat box, trying to figure out how to talk to the machine to get it to freakin' work. Thatβs not collaboration. If someone calls that β10x,β their math is not mathing.
AI should, however, understand the human's context and jobs-to-be-done and - with human oversight and direction - finish tasks. AI handles recall, synthesis, and execution.

Recent outputs from the intersection of AI & Product
Featured Work
View all projects"It is not about AI; it is about decreasing cognitive load."
Key Insight
Users don't want a blank text box; they want a guided outcome.
"AI that can be managed, free from vendor lock-in. auditable, aligns with local curriculum and cultural values."
Key Insight
To sell AI to governments, you don't sell 'magic'; you sell 'control'.
"AI unlocks the ability to keep the educator in the steering wheel."
Key Insight
True safety isn't just filtering bad words; it's keeping the human educator in the steering wheel.
Featured Work
π Winner, Antler Design Sprint ('BadCop')
π Patent filing in-progress: Educator-in-the-Loop (EITL) AI Model
π EduSofx reaches $22M Pipeline Milestone
π¦ Selected for Antler Toronto (Cohort 8) β Top 1% of applicants
π° EduSofx raises $500,000 in pre-seed funding
π Pivoted EduSofx to 'Agentic Workflows' (LearningBuddy)
π Achieved 80% Student Success Rate in University Pilots
π Led Digital Transformation Strategy for Mimar Group
πΆ Co-Founded EduSofx (AI for Education)
π Founder, Speedball BC (0 β 5,000+ participants in one summer)
π€ Mentor, UBC BizTech ProduHacks
π Completed Master of Business Analytics (MBAN) - UBC Sauder
π₯ Won Google UBC Hackathon (Winning Dashboard Design)
π‘ Shipped 'Synthetic Data' Engine at Visier
βοΈ Relocated family to Vancouver, Canada π¨π¦
π£ Speaker, L&D Hub: 'Digital Transformation in Learning'
πͺ Guest Speaker: 'Fighting Violence Against Women with Tech' Hackathon
πΌ Led Product Due Diligence for Yas Holding Acquisition ($4B Portfolio)
π€ Workshop Lead: 'Ideas to Product' for StartEgypt (~200 attendees)
π± Mentor for Flat6Labs & StartEgypt Accelerators
π Scaled ITWorx Education to $5M ARR (70% Product Mix)
π Killed 8 'zombie' products to focus resources on the top 5
πΆ Welcomed my second daughter
π± TeacherKit hits 1.8M Downloads globally
π± TeacherKit hits 1M Downloads globally
βοΈ Relocated to Dubai, UAE π¦πͺ
π° Monetized TeacherKit with in-app purchase (12% Conversion Rate Week 1)
π Launched 'TeacherKit' β My first B2C Intrapreneurship
ITWORX Education Spinoff from ITWORX
π‘ Pitched mobile strategy to C-Suite and secured greenlight
πΆ Welcomed my first daughter
π Won 5th Gold Medal β Speedball World Champion
π€΅π»ββοΈ Got married to my other half.
Companies I've Worked With





