Projects
Highlights from products I've worked on, from 0-1 launches to scaling global enterprise platforms.
"It is not about AI; it is about decreasing cognitive load."
Key Insight
Users don't want a blank text box; they want a guided outcome.
"AI that can be managed, free from vendor lock-in. auditable, aligns with local curriculum and cultural values."
Key Insight
To sell AI to governments, you don't sell 'magic'; you sell 'control'.
"AI unlocks the ability to keep the educator in the steering wheel."
Key Insight
True safety isn't just filtering bad words; it's keeping the human educator in the steering wheel.
"The transition from 'Sales-Led' to 'Product-Led' is not a UI update; it is an architectural inversion of how value is delivered."
Key Insight
You cannot scale a crisis response with human capital; you must encode the 'Implementation Manager' directly into the product flow.
"Focus is painful but profitable."
Key Insight
You cannot scale a software company that acts like a services agency.
"Growth doesn't come from building more features; it comes from solving specific problems for specific people."
Key Insight
A product for 'everyone' is a product for no one. Focus is the ultimate feature.
"The customer is always right, except when they design the roadmap."
Key Insight
Blindly building the #1 requested feature is the fastest way to kill your UX.